As the Publicity Chair of my a cappella group at Cornell from 2023 to 2024, I was responsible for designing and executing all promotional materials. My role included creating visually appealing graphics, managing the group’s social media accounts, and ensuring consistent branding for events and end-of-semester concerts. I led the group’s rebranding efforts to refresh its image and align with our evolving identity. This involved designing a cohesive visual identity, developing a new website to highlight our performances and achievements, and launching targeted social media campaigns to engage our audience. These initiatives significantly boosted our on-campus presence, attracted new members, and increased attendance at our performances.